Archive

Development

Getting known and trying to break the norm.

November 28, 2012
Development, Portraits, Promotion
Leave a comment

Any photographer will tell you that one of the biggest journeys for them to take is the attempt to do something new, so find their own USP (Unique Selling Point).  More often and not these days it is a certain look done in post production (after the photo has been taken).  An example of this is the Dragan effect (google it).  The thing is with PP is that it is quite easily replicated.  Once someone comes out with a catchy look, its just a matter of time before everyone is doing it.  That USP then becomes dull, it loses its impact.

I have decided to undertake a couple of projects over this Christmas period working at charity events  and a Christmas fayre.

Why?

Well simple, I decided I needed to do two things.  Firstly be seen for what I do (taking portraits) and secondly to capture something that makes people go wow, which is not that easy.  I also wanted to make people go, “I like that, can I book a family shoot or a portrait session from you?”

A standard set up for this kind of event is probably a two light set up, maybe three.  A main light, fill and either a background light or hair light.  The idea being that this set up is versatile as the sweet spot can be organised to be quite large.

Well I decided I didn’t want to do that as although you can get reasonable light it will not suit everyone.  There is not really any set up that will suit everyone, so decisions have to be made.  I chose to use a ‘clam shell’ set up which has the main light as a 1.2m Octobox directly above the subject, and very close.  The fill light is under my feet and I shoot through the gap in between.  The problem is that to get this really amazing soft light the subject is close to the light and the sweet spot is quite small.  I can only fit (carefully) two subjects.

Ultimately here lays the problem.  I do not directly make any money from this shoot which as a business I have to make money to survive.  There will always be people that want a certain shot and it is difficult to almost alienate yourself from anyone, but I have to look at the bigger picture.  I want you to see that I can get some amazing pictures of you guys and in a studio with all my kit at my disposal and a couple of hours to spare, we can come up with same really memorable shots that you will love.

Looking at it that way, its a bit of a no brainer really….  What I particularly love about this is the options that remain in PP, like in any lighting situation I suppose.

In the thick of it and always experimenting

November 19, 2012
Development, Portraits
Leave a comment

As a photographer one of the best parts of the job is the sheer volume of options.  I love the fact that I can always learn new techniques, be it composition, lighting, style or… well the options some times feel pretty limitless. #

The only limit to a photographer is their imagination.

I love playing with lighting, the studio is a great place when things are going well and the most frustrating place when they are not.

Lighting is, in essence quite simple, even the most complex of lighting set ups should look simple, but simple is great to look at and natural.

After setting up a stand at a recent charity fashion show, I thought it would make a great opportunity to try a simple clamshell setup.  I have to say I have never used this one before and I really have no idea why.  It is an amazing light and with post pro can suit men, women and children.

For this one I had a 1.2m Octabox as the key light, with a simple shoot through brolly as the fill from the floor.  The lights were no more than 1m from the subject so I used a wide lens for most of them.

Another set up in the bank.

Personal ambition vs the photographers ego.

November 14, 2012
Development, Portraits
Leave a comment

Us photographers are a strange breed we?  The very nature of our work usually means we work closely with members of the public.  Yet sometimes we get very protective of our skills and way of working.  At least this was how it was in the old days.

Digital has changed the whole industry and now there is so much more onus on the post production much of the time, the focus has changed.

A saturated market has meant that many established photographers who have regular clients may have seen the competitiveness of the industry affecting the amount of work they are getting.

What this has done is created a culture, aided by YouTube  of photographers that see value in their skills and knowledge that perhaps ten years ago was better served hidden in the depths of their heads.

Photographers used to keep their USP (unique selling point) guarded as they knew this was what made them what they were.  This was perhaps wise.  Now there is such a creative element to photography that makes the whole thing so much more exciting, that for every USP there are another dozen that are almost identical and as soon as a new look in created others will try to replicate it.

This all ensures an exciting process of continual development.

As a result photographers who may have been quite guarded with their skills are now selling their knowledge, it is another part of their income and can make quite a bit of revenue.  Examples of these (and there are many) are Kevin Kubota and Joel Grimes.  These guys are well worth a visit but beware, it could get expensive.

There is of course no harm in learning new skills, in fact it is encouraged, but the ultimate goal must be to place your own spin or angle on it.  To do that though you first need to learn the skills.

I made a photograph……… Snap, snap, snapping away.

October 22, 2012
Development, Opinion
Leave a comment

Snap, snap, snap, this photography lark is easy….. Isn’t it?

Any of you who have read some of my older posts will no doubt at times have noticed that I am a little critical of Photography as a form of art. As a photographer myself this is not meant in a detrimental way, more a quizzical way.

To describe an image as arty usually means it has a below a quality threshold but illustrates an effort to provoke some kind of thought process.

Now I am quite opinionated about art where it seems a skill of verbal diarrhea makes certain arty types go weak at the knees. I am however coming around to certain aspects of art in photography. Why?

Well I do think that far too many photographers are overly critical about their abilities, I know I am far too harsh at times. Does photography come naturally, we’ll for some it does and others it most certainly does not. Because it comes naturally to some does that mean it is any less impressive.

Where there is a problem, I think, is when photographers concentrate on an aesthetic composite over a narrative. After ten years, this is something I only now think I am getting to grips with, although some of that is my acceptance that each year that passes, my photography changes, the focus, my understanding of what I want to capture and how, seems to change constantly.

So what does this mean?

Well it means that as a photographer I am always adapting, moving, processing, getting better? Well, that will always be a matter of opinion. One thing I do know is that the more experienced I get, the clearer I see a photographic opportunity, the more I am able to preempt a situation and try to posting myself accordingly to get as many of the relevant elements I can into the frame.

The ultimate mission is to capture everything relevant to the narrative in a single shot. Not an easy thing to do, but always an objective.

You always want a picture editor to choose your image to support the article, and more often than not, one image is key (although with the Internet, there is an unlimited space). In print, one photograph is best, although not always possible.

So, as a conclusion, the images I take now are not simply a case of the fraction of a second it actually takes to capture the scene, but it becomes a culmination of a whole pile of ingredients. Like a chef, two people can make the same dish with the same ingredients and come up with completely different end products. This is the same with photography, two photographers at the same event with full freedom of movement will still come away with different images. The images I take now have taken far in excess of ten years to produce, which brings me to my final point, and one that for some time I never really understood. When I say I made a photograph, I now know I mean it. I construct an image from the surroundings, my position, my composition, my use of the photographic elements of shutter speed, aperture, ISO, the use of the lighting, or adding my own light. A photograph can really be so much more than just a snap, a brief moment captured as a still.

Finding the time, a photographers lot

October 19, 2012
Development, Portraits
Leave a comment

Well many of you may be aware the last few weeks have been a blur, but a happy one.  Now I am starting to move on and as a photographer, there is always a difficulty balancing the work with real life.  Any working photographer lives and breathes photography, and I find it gets worse the longer I go on.  Understanding light is probably the hardest thing with photography and it takes time.  There are no shortcuts here and learning to identify and use light is something every photographer constantly works with.

As I understand light more and more, I see opportunity and inspiration.  I suppose it feels a little bit like staring at the screen on ‘The Matrix’, you just start to see photographs everywhere.  That said seeing images and capturing images are two completely different things though the more I see light and its subtleties I base it on images I have taken.

Now I like working in the studio with controlled light.  There is a sense that anything is possible, if you can just control it as you need.  I really love photographing people but the most difficult part is ‘the people’, getting them to do what you want, no, need them to do.  A sitter does not have any idea what is going on in my head (probably a good thing), and I am working towards an end product that nestles in the outer reaches of my muddled head.

There is no substitute for working with people, it really is the only way you get to know the craft of lighting.  I can play with new ideas on an inanimate object but translating that to people is something that can only be done with people……

….and no two people are the same.

So there we have it, this post is no more than a plug, I need you to improve and you need me to take your portrait, so there you go, no excuses any more…

And here is to the weekend, all good in moderation.

 

It’s a ‘Riskey Business’

August 12, 2012
Development, Music
2 Comments

As many of you are already aware, I really enjoy my job, to the point of feeling guilt at times.  How can I enjoy a job so much?  I think one of the primary reasons for this is the fact that no two days are the same.  This is such a challenging vocation at times, and sometimes so simple.  I enjoy photographing people, in the studio, on location, it’s just so much fun (although there are times when there is little fun to be had).

One of the things I particularly like is the opportunities there are to ‘try something new’.  Too many people see the skill of photography as a dying art, or simply a matter of a numbers game to capture the one required image.

Photography is a form of art, it can be creative but there is creation in every single image.  The camera operator has decisions to make every time the shutter release is pressed, composition, timing, exposure, aperture and shutter speed.  Then there is lighting, another discipline that is undervalued by viewers everywhere as the best lit shots out there generally look like they are naturally lit, so with very little skill.

The fact of the matter is that every time a photographer captures a moment, there are so many things to consider, that people just don’t see.

As a photographer and an aspiring photographer too, it is dangerous to get comfortable, you always look for the next image, the next project, so being asked to photograph a local hobby band for publicity shots was a challenge to look forward too.  At this point I feel I need to add that these musicians are brilliant and the term ‘Hobby’ is meant to show their motivations, they play for the love not the finance (although they are available for hire).

Due to the nature of most of their day jobs, the band line up does change constantly as members move on and new ones replace, but this adds to the difficulty of getting the photograph.

I shot the band the first time in 2011, not too long before I went to Afghanistan, a short time out of the bands religious rehearsals.  With a camera, a few flash guns against a brick wall, I managed to make a simple image, but after I felt it did not do the band justice as by their nature, their line up changes almost monthly.

Then back from Afghanistan, a new line up, with even more changes on the horizon, I wanted to do something that I felt suited their make up.

Individual portraits, all with the same identical lighting that have that connection, the images could then be brought together to make a band photo.

I did however make an image of the band all together too, call it the banker shot if you like…………..

Time is my only enemy these days.

June 22, 2012
Development, Military work
Leave a comment

It now seems like such a long time since I was out in Afghanistan, in real terms it was.  Three months is such a long time.  We move on quickly, get back into the swing of things in our day to day jobs.  I am now (for those who have not been paying attention) back in Germany with my family.  Still working in the Army, yes we still have some of the Army based here (not for too much longer though).

This job does not seem like a job much really, it really is a shock to the system to enjoy my job as much as I do and in fact I have been known on many occasions to feel real guilt as I see people around me slumped and dejected as they struggle through the week to get to the weekend.

None of that for me, many weekends I am behind the camera enhancing my skills and keeping looking for a way of doing things I have not tried before.

One of the most exciting parts of this job is the variation.  This week has been a prime example, for three days I was chasing soldiers around a live range trying to capture images for their local press who had come out to visit.  Then there was the small matter of photographing a high brow event in Hannover city center to commemorate the Queen’s birthday and then today I spent the day photographing handicapped children as they climbed all over military helicopters.

 

All this work needs to be processed and dispatched to whoever wants it.  Not a five minute job.  So my long suffering wife has to watch me sitting at the laptop most of the evening.

Ah, a negative!  Perhaps the only one.  Sometimes there really is just never enough time in the day.  I need to get a new watch……………

One with a 27 hour day.

Herding cats and capturing character

May 13, 2012
Development, Portraits
Leave a comment

There is a popular phrase that we have all heard stating you should never work with children or animals, however as a photographer, you try that.  I recently came up with a promotion idea to get people into the studio, to see how we work and hopefully come away with plenty of workable images to wow the customers.

This became the ‘Pets win prizes’ competition.  The premise was for local people to bring their pets to our studio in order for us to try to capture some of their character.  The shoot was free and an image from their shoot was to be displayed on Facebook in a gallery for people to vote (like) their favorite.  The winner is the image that 7 days later has the most likes.  They then win a canvas wrap print of their pet (not necessarily the one used in the competition).

As with anything like this, the build up can be nervous as you find yourself asking the questions, like, did we promote this enough?  Will people turn up, have we explained the situation properly?  Has word got around?

I need not have worried because apart from a quiet hour at midday, the event was a success.  We got a variety of pets in from the expected cats and dogs to the more exotic Bearded Dragon and some tropical fish in a huge beer glass.

I like to put myself under pressure, and I limited each shoot to 15 minutes, which included the time to get to know the animal a little, try to find some of its character, decide on how to work with it and light it, and then execute (not the animal but the idea).  I could quite easily have set up a flat light setting and just gone for the safe option but I didn’t want a load of same images.  I wanted to be creative, to try to show off each animal as best I could in the time.

At the end of the day, I sit through the images and I have to be honest, I am happy with what we got.  There are a lovely range of shots, the customers went home happy and I now hope they like what they see.  I don’t photograph a lot of pets, so this was an ideal opportunity to try to broaden my horizons as a photographer.

As I try to complete the job, my eyes are heavy, this was a challenge but like all challenges I am left in its wake feeling content.  This is the kind of project I think I should do more often and I urge others to also.  It is all to easy for a professional photographer to focus on revenue, but there is a kind of warm feeling when you undertake a project for no obvious gain, that said I did take a couple of bookings today which is nice but certainly not what this was all about.

If you have read this blog today, could I urge you to visit our Facebook page, and visit the gallery.  Please take a little time and like any images you like.  The winning pet owner will I am sure be most grateful.  Plus there are more images from the set to see.  As with any of my work I love to hear from people, feedback is important.

Ground-rush!

May 11, 2012
Development, Portraits
Leave a comment

Some of you may have become aware that as a promotion I am organising a pets open day at the studio this weekend.  This is a project designed to raise my profile within the community, so show off my work and me working. The prospect of having a studio full of a variety of pets is daunting but the potential of the day excites me.  One thing is for sure, it will be a busy day.

There is still so much to arrange and finish.  I have props to paint still as its been a while since all my posing blocks were properly white.  I think the key to these things is to keep things as simple as possible but not this time.  What I am conscious of is I don’t ideally want 20 pets all in the same light.  I want to have a gallery of images that shows the animals off to their best and gives the final gallery some range.

Another consideration is the final output!  The winning pet will be the one who gets the most likes on our Facebook page and will be printed on a large white Canvas for the owner, so the image has to suit this output.

I am allowing four pets an hour to step in front of my lights, which does not sound much until you consider the effort.  I have options.  Light or dark backdrop?  Soft, hard light, props or not.  What is the character of the animal and how can I capture it in a few minutes.  I after all only need one image for the gallery.

Sunday is not too long away now.  All the details need completing, there is still so much to do, I simply don’t know if I will get it done in time.

Look out for the release of the images and please visit our Facebook page to vote for your favorite image when they go live.  There will only be 7 days before the winner will be announced.

Pets win Prizes!

May 5, 2012
Development, From the Archive, Opinion, Portraits
Leave a comment

We at LIMEfotographic have arranged a special open day at our studio on Eichholtstrasse, in Bunde, near Herford in Germany on Sunday 13th May 2012.

You love your pets, of course you do!  Have you ever considered getting a professional pet portrait done?  Well here is your chance, and you can be in with the chance to WIN a canvas frame print of your special pet.

We are opening our studio for a special pet day, so between 10am and 4pm on the 13th May, bring your pets to the studio behind the Naafi in Bunde (near Herford).  We will photograph your beloved pet.

 

HOW THIS WORKS.  This is a promotion day, we will photograph your pet in our studio for a maximum of 15 minutes per pet.  Once the images are processed they will be posted on our Facebook page for voting.  You can invite who ever you can to vote for your pet and quite simply by the closing date, announced when the images are posted, the image with the most likes, will win a stunning canvas print worth €250.

There is no obligation to purchase anything, but of course you may decide that you would like to book a family shoot or some simple portraits…………

Just pop by on the day, and don’t forget to bring your favorite pet with you.

Promotion and give away’s

May 2, 2012
Development, From the Archive, Opinion, Portraits, Wedding
2 Comments

The technical side of photography is not a problem for me.  I know that may sound big-headed, it’s not meant to be.  My photographic training was, let’s say, comprehensive.  A seven month full-time course that in wider circles is well-respected, certainly gives you a grounding.  I look back at some of the work from back then and cringe at it, but I also accept it for what it is and am still striving.

A personal first from ten years ago, the use of many layers, taking days to do and really pushing the computers boundaries.

Having been presented with the subject ‘shopping’, it made sense to mimic some of the visual inspiration of the time.  Not great work now but it was a step.

When I graduated from the school, I felt a little bit like when I had just passed my driving test.  I knew how to take a photograph but that was just the mechanics, I now had to develop that knowledge into a style, to give my images some character.  This I think is where the real challenge of photography is.

I really enjoy shooting weddings, they are challenging and never easy, so you need your wits about you.

So ten years on, my photography has developed into its current manifestation and I now think I am a marketable commodity.  This is where my next hurdle lays.  All my training does not prepare me for self promotion.  Some of you who have been reading my blog or follow my Facebook page may be surprised to hear that, or maybe not.  I have in recent months been looking into the different ways to market yourself and mostly it is now down to the internet.

In the studio, you need to work hard to get the shots you want, you can never just turn up to a shoot.

Sometimes it is a shame that many elements used in the shot are hidden.

Inspiration is important to any photographer, we draw our inspiration from other image makers all the time.

Being in Germany does kind of limit my available market somewhat but this gives me the opportunities to try out marketing plans to get an idea about what works or doesn’t.  Mostly though I just want to stay busy, producing new work.  I have in the past organised a very successful studio open day where I allowed visitors to come in off the street into the studio, sample a micro shoot, see the product and as a result took bookings for bigger shoots.  My next project is similar, but based on the pets theme.  This one will be slightly different as it will be a kind of competition where people who have their pet photographed will then see their image on our Facebook page.  This is where they vote (by liking) their pets image and they then invite their family, friends, anyone who knows them to also like their image.  The winner will receive a canvas print of the winning image.  Votes can also be included by the general public, so there will be a need to really push the Facebook page.

Sometimes you just have to jump in with both feet, a studio full of animals is a daunting thought.

The idea excites me, I am intrigued as to how the project will work out.  This does need loads of work to work, but it is just another step in the journey of building a client base and a reputation that is in this industry all important.

I don’t find self promotion easy, I find that at times I feel clumsy and awkward with it, I am always too critical of my own work, but I accept that in these times I have to get beyond that and just go for it.

A change of perspective and the search for a new presentation.

May 1, 2012
Development, Opinion
7 Comments

A change is as good as a rest, so they say.  I am leaving video behind at least for the time being and as I look to get back with my beloved stills camera, I have been trying to work in ways I do not normally.

Out came the 60mm Macro lens and on a perfect morning in England with dew sitting on the foliage I experimented.  I have shot macro before but it is not really something that a do much of, neither is the nature shot.

I was lucky also to find a couple of bugs (this now seems to be what my kids now call them), crawling around.

I have also been looking at ways to present images better than just straight edges.  A part of me is reluctant as I do feel that in many ways these presentation methods are employed too often to make mediocre images seem better than they are.  This also goes for some of the post production so many photographers seem to be using now.

The search was down to looking for ways I could present some of my Afghan work in a book or for an exhibition.  So I looked for a few choices and have so far settled on the ‘Photoframe’ software that integrates with my Adobe software so well.  I am using it on a trial basis and at this stage I think it’s important to make visual mistakes, so there are a couple of frames that I don’t think work, or I don’t like.

I hope you like the images.