There is a popular phrase that we have all heard stating you should never work with children or animals, however as a photographer, you try that.  I recently came up with a promotion idea to get people into the studio, to see how we work and hopefully come away with plenty of workable images to wow the customers.

This became the ‘Pets win prizes’ competition.  The premise was for local people to bring their pets to our studio in order for us to try to capture some of their character.  The shoot was free and an image from their shoot was to be displayed on Facebook in a gallery for people to vote (like) their favorite.  The winner is the image that 7 days later has the most likes.  They then win a canvas wrap print of their pet (not necessarily the one used in the competition).

As with anything like this, the build up can be nervous as you find yourself asking the questions, like, did we promote this enough?  Will people turn up, have we explained the situation properly?  Has word got around?

I need not have worried because apart from a quiet hour at midday, the event was a success.  We got a variety of pets in from the expected cats and dogs to the more exotic Bearded Dragon and some tropical fish in a huge beer glass.

I like to put myself under pressure, and I limited each shoot to 15 minutes, which included the time to get to know the animal a little, try to find some of its character, decide on how to work with it and light it, and then execute (not the animal but the idea).  I could quite easily have set up a flat light setting and just gone for the safe option but I didn’t want a load of same images.  I wanted to be creative, to try to show off each animal as best I could in the time.

At the end of the day, I sit through the images and I have to be honest, I am happy with what we got.  There are a lovely range of shots, the customers went home happy and I now hope they like what they see.  I don’t photograph a lot of pets, so this was an ideal opportunity to try to broaden my horizons as a photographer.

As I try to complete the job, my eyes are heavy, this was a challenge but like all challenges I am left in its wake feeling content.  This is the kind of project I think I should do more often and I urge others to also.  It is all to easy for a professional photographer to focus on revenue, but there is a kind of warm feeling when you undertake a project for no obvious gain, that said I did take a couple of bookings today which is nice but certainly not what this was all about.

If you have read this blog today, could I urge you to visit our Facebook page, and visit the gallery.  Please take a little time and like any images you like.  The winning pet owner will I am sure be most grateful.  Plus there are more images from the set to see.  As with any of my work I love to hear from people, feedback is important.