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Herding cats and capturing character

May 13, 2012
Development, Portraits
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There is a popular phrase that we have all heard stating you should never work with children or animals, however as a photographer, you try that.  I recently came up with a promotion idea to get people into the studio, to see how we work and hopefully come away with plenty of workable images to wow the customers.

This became the ‘Pets win prizes’ competition.  The premise was for local people to bring their pets to our studio in order for us to try to capture some of their character.  The shoot was free and an image from their shoot was to be displayed on Facebook in a gallery for people to vote (like) their favorite.  The winner is the image that 7 days later has the most likes.  They then win a canvas wrap print of their pet (not necessarily the one used in the competition).

As with anything like this, the build up can be nervous as you find yourself asking the questions, like, did we promote this enough?  Will people turn up, have we explained the situation properly?  Has word got around?

I need not have worried because apart from a quiet hour at midday, the event was a success.  We got a variety of pets in from the expected cats and dogs to the more exotic Bearded Dragon and some tropical fish in a huge beer glass.

I like to put myself under pressure, and I limited each shoot to 15 minutes, which included the time to get to know the animal a little, try to find some of its character, decide on how to work with it and light it, and then execute (not the animal but the idea).  I could quite easily have set up a flat light setting and just gone for the safe option but I didn’t want a load of same images.  I wanted to be creative, to try to show off each animal as best I could in the time.

At the end of the day, I sit through the images and I have to be honest, I am happy with what we got.  There are a lovely range of shots, the customers went home happy and I now hope they like what they see.  I don’t photograph a lot of pets, so this was an ideal opportunity to try to broaden my horizons as a photographer.

As I try to complete the job, my eyes are heavy, this was a challenge but like all challenges I am left in its wake feeling content.  This is the kind of project I think I should do more often and I urge others to also.  It is all to easy for a professional photographer to focus on revenue, but there is a kind of warm feeling when you undertake a project for no obvious gain, that said I did take a couple of bookings today which is nice but certainly not what this was all about.

If you have read this blog today, could I urge you to visit our Facebook page, and visit the gallery.  Please take a little time and like any images you like.  The winning pet owner will I am sure be most grateful.  Plus there are more images from the set to see.  As with any of my work I love to hear from people, feedback is important.

Pets win Prizes!

May 5, 2012
Development, From the Archive, Opinion, Portraits
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We at LIMEfotographic have arranged a special open day at our studio on Eichholtstrasse, in Bunde, near Herford in Germany on Sunday 13th May 2012.

You love your pets, of course you do!  Have you ever considered getting a professional pet portrait done?  Well here is your chance, and you can be in with the chance to WIN a canvas frame print of your special pet.

We are opening our studio for a special pet day, so between 10am and 4pm on the 13th May, bring your pets to the studio behind the Naafi in Bunde (near Herford).  We will photograph your beloved pet.

 

HOW THIS WORKS.  This is a promotion day, we will photograph your pet in our studio for a maximum of 15 minutes per pet.  Once the images are processed they will be posted on our Facebook page for voting.  You can invite who ever you can to vote for your pet and quite simply by the closing date, announced when the images are posted, the image with the most likes, will win a stunning canvas print worth €250.

There is no obligation to purchase anything, but of course you may decide that you would like to book a family shoot or some simple portraits…………

Just pop by on the day, and don’t forget to bring your favorite pet with you.

Promotion and give away’s

May 2, 2012
Development, From the Archive, Opinion, Portraits, Wedding
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The technical side of photography is not a problem for me.  I know that may sound big-headed, it’s not meant to be.  My photographic training was, let’s say, comprehensive.  A seven month full-time course that in wider circles is well-respected, certainly gives you a grounding.  I look back at some of the work from back then and cringe at it, but I also accept it for what it is and am still striving.

A personal first from ten years ago, the use of many layers, taking days to do and really pushing the computers boundaries.

Having been presented with the subject ‘shopping’, it made sense to mimic some of the visual inspiration of the time.  Not great work now but it was a step.

When I graduated from the school, I felt a little bit like when I had just passed my driving test.  I knew how to take a photograph but that was just the mechanics, I now had to develop that knowledge into a style, to give my images some character.  This I think is where the real challenge of photography is.

I really enjoy shooting weddings, they are challenging and never easy, so you need your wits about you.

So ten years on, my photography has developed into its current manifestation and I now think I am a marketable commodity.  This is where my next hurdle lays.  All my training does not prepare me for self promotion.  Some of you who have been reading my blog or follow my Facebook page may be surprised to hear that, or maybe not.  I have in recent months been looking into the different ways to market yourself and mostly it is now down to the internet.

In the studio, you need to work hard to get the shots you want, you can never just turn up to a shoot.

Sometimes it is a shame that many elements used in the shot are hidden.

Inspiration is important to any photographer, we draw our inspiration from other image makers all the time.

Being in Germany does kind of limit my available market somewhat but this gives me the opportunities to try out marketing plans to get an idea about what works or doesn’t.  Mostly though I just want to stay busy, producing new work.  I have in the past organised a very successful studio open day where I allowed visitors to come in off the street into the studio, sample a micro shoot, see the product and as a result took bookings for bigger shoots.  My next project is similar, but based on the pets theme.  This one will be slightly different as it will be a kind of competition where people who have their pet photographed will then see their image on our Facebook page.  This is where they vote (by liking) their pets image and they then invite their family, friends, anyone who knows them to also like their image.  The winner will receive a canvas print of the winning image.  Votes can also be included by the general public, so there will be a need to really push the Facebook page.

Sometimes you just have to jump in with both feet, a studio full of animals is a daunting thought.

The idea excites me, I am intrigued as to how the project will work out.  This does need loads of work to work, but it is just another step in the journey of building a client base and a reputation that is in this industry all important.

I don’t find self promotion easy, I find that at times I feel clumsy and awkward with it, I am always too critical of my own work, but I accept that in these times I have to get beyond that and just go for it.